Alice Ferman
About Alice Ferman
Alice Ferman is a Media and Martech Coordinator with a strong background in marketing and analytics, holding degrees in Strategic Marketing and Social Communication. She has extensive experience in digital marketing, having worked with notable companies and utilized various advanced analytics tools.
Work at FGV - Fundação Getulio Vargas
Alice Ferman currently holds the position of Media and Martech Coordinator at Fundação Getulio Vargas, a role she has occupied since 2022. In this capacity, she focuses on integrating media strategies with marketing technology to optimize digital marketing efforts. Prior to her current role, she worked at FGV as Media and Web Analytics Coordinator from 2020 to 2022, where she developed skills in analytics and media strategy.
Education and Expertise
Alice Ferman has a diverse educational background, holding a degree in Social Communication with an emphasis in Advertising and Journalism from Pontifícia Universidade Católica do Rio de Janeiro. She also achieved a Minor degree in Entrepreneurship from the same institution. Additionally, she has a post-graduate degree in Strategic Marketing from IBMEC. Her education is complemented by certifications such as Adwords Qualified Google, demonstrating her proficiency in Google Ads and related platforms.
Background in Digital Marketing
Alice Ferman has extensive experience in digital marketing, having worked in various roles across multiple organizations. She served as Performance Partner at Pós-Clique from 2016 to 2020 and as Lead Performance/Senior Account Strategist at Agência AdLand from 2018 to 2020. Her background includes significant projects for notable companies like Kodak, ResellerClub, and iLoveEcommerce, showcasing her capability in managing high-profile marketing initiatives.
Technical Skills and Tools
Alice possesses advanced skills in utilizing analytics tools such as SEMrush, Hotjar, MS Power BI, MS Clarity, Crazy Egg, and Brandwatch. She is adept at creating dashboards and online media strategies that enhance customer Return on Advertising Spend (ROAS). Her technical expertise supports her roles in media coordination and marketing strategy development.
Career Progression and Roles
Alice Ferman has held various positions in the marketing and media sectors, demonstrating a clear career progression. She began her career as AV Supervision and Direction at PUC-Rio and later transitioned to content production at ESPM. Her roles at Agência AdLand included Junior Account Manager and Account Manager, where she developed her strategic marketing skills. This diverse experience has contributed to her current role at Fundação Getulio Vargas.