Beatriz Vilhena
About Beatriz Vilhena
Beatriz Vilhena is a marketing professional and educator with extensive experience in trade marketing and product development. She currently serves as a professor at Fundação Getulio Vargas and holds a position as marketing coordinator at Hans e Eder.
Work at FGV - Fundação Getulio Vargas
Beatriz Vilhena has been a professor at Fundação Getulio Vargas since 2019. In this role, she teaches MBA courses in Commercial Management. Her focus is on imparting knowledge and skills relevant to the business sector, emphasizing the importance of continuous learning. She is committed to sharing her expertise with students and fostering an environment conducive to professional growth.
Education and Expertise
Beatriz Vilhena holds a Bachelor's Degree in Business from Escola Superior de Propaganda e Marketing, where she studied from 2010 to 2014. She furthered her education by obtaining a Master of Business Administration (MBA) in Social Media Marketing from Fundação Getulio Vargas between 2015 and 2016. Her expertise includes the development and launch of new products, as well as managing both online and offline marketing campaigns.
Professional Background
Beatriz Vilhena has a diverse professional background in marketing. She worked as a Coordenadora de Trade Marketing at Belliz Ind. Com. Imp. e Exp. Ltda from 2017 to 2020. Following this, she served as Gerente de Marketing at Grupo Genial Veículos from 2021 to 2023. Her experience also includes roles at Catupiry®, Stellantis, and Nestlé, where she focused on trade marketing and marketing analysis.
Achievements in Marketing
Throughout her career, Beatriz Vilhena has specialized in the organization and execution of corporate events. She has successfully managed retail sales channels and marketing campaigns. Her advocacy for high-performance teams highlights her commitment to developing engaged professionals and leaders who can enhance team dynamics and productivity.
Current Role at Hans e Eder
Since 2023, Beatriz Vilhena has been working as Coordenador de Marketing at Hans e Eder in Jundiaí, São Paulo, Brasil. In this position, she applies her extensive marketing knowledge and experience to drive the company's marketing strategies and initiatives.