Benjamin Rosenthal
About Benjamin Rosenthal
Benjamin Rosenthal is a marketing professor at FGV in São Paulo, Brazil, with over a decade of experience in academia. He has held various roles in the marketing sector, including positions at FEMSA, Mondelēz International, and Colgate-Palmolive.
Work at FGV - Fundação Getulio Vargas
Benjamin Rosenthal has been a marketing professor at FGV - Fundação Getulio Vargas since 2013. He teaches in São Paulo, Brazil, contributing to the academic development of students in the field of marketing. His role involves delivering lectures, guiding research, and engaging with students to enhance their understanding of marketing principles.
Previous Academic Positions
Prior to his current role at FGV, Benjamin Rosenthal served as a marketing professor at Universidade Presbiteriana Mackenzie from 2009 to 2012. During this three-year tenure, he focused on imparting marketing knowledge and fostering academic growth among students.
Professional Experience in Marketing
Benjamin Rosenthal has held various marketing positions throughout his career. He worked as a portfolio and innovation manager at FEMSA from 2007 to 2008. Additionally, he was a brand manager at Colgate-Palmolive from 2000 to 2001 and completed a trainee program at Mondelēz International from 1998 to 1999.
Education and Expertise
Benjamin Rosenthal holds a Doctor of Philosophy degree from FGV EAESP, which he obtained between 2010 and 2013. He also completed a master's degree at Pontifícia Universidade Católica de São Paulo from 2004 to 2007. His educational background provides a strong foundation for his expertise in marketing.
Founding Gagarin
In addition to his academic career, Benjamin Rosenthal is the founder and qualitative research leader at Gagarin, a position he has held since 2012. His work at Gagarin focuses on qualitative research methodologies, contributing to insights in the marketing field.