Daniela Teixeira
About Daniela Teixeira
Daniela Teixeira is a professor at Fundação Getulio Vargas, specializing in strategic innovation and digital transformation. She has extensive experience in communication and marketing management, having held various roles in prominent organizations in Brazil.
Work at FGV - Fundação Getulio Vargas
Daniela Teixeira has been working as a Professor at Fundação Getulio Vargas since 2021. In this role, she teaches e-learning courses that focus on strategic innovation and digital transformation. Her academic contributions are aimed at equipping students with the necessary skills to navigate the complexities of modern business environments.
Professional Experience at Firjan
Daniela Teixeira held two significant positions at Firjan – Federation of Industries of the State of Rio de Janeiro. She served as the Marketing Communication Manager from 2007 to 2016, where she worked for nine years. Subsequently, she was the General Communication Manager from 2016 to 2018 for two years. In these roles, she managed communication strategies that supported the federation's objectives in the industrial sector.
Education and Expertise
Daniela Teixeira has a diverse educational background. She earned a Bachelor of Arts in Business Administration from the University of Pernambuco from 1997 to 2002. She also completed a Master's degree in Consumer Marketing at Bournemouth University from 2003 to 2004. Additionally, she holds an MBA in Entrepreneurial Management from UFF - Fluminense Federal University, completed in 2011. Daniela is currently pursuing a Master's degree in Sociology at Universidade Federal de Pernambuco, focusing on consumption behavior.
Background in Marketing and Communication
Before her tenure at Firjan, Daniela Teixeira worked at McCann-Erickson as Accounts Director from 2005 to 2007. She also served as Account Manager at HSM Marketing Integrado from 2000 to 2003. Her roles in these organizations provided her with extensive experience in managing client accounts and developing marketing strategies across various sectors.
Commitment to Social Responsibility
Daniela Teixeira advocates for the role of companies as agents of change, emphasizing responsible action with a social perspective. Her belief in corporate social responsibility informs her teaching and professional practices, aiming to inspire future leaders to consider the broader impact of their business decisions.