Diana Branisso
About Diana Branisso
Diana Branisso is a marketing professional with extensive experience in various roles, including her current position as Coordenadora - Marketing (Produtos - Customer Success) at FGV and Coordenadora - CRM at dr.consulta. She has a strong academic background, holding a doctorate in Business Administration with a focus on Marketing, and has published articles in reputable journals.
Current Role at FGV - Fundação Getulio Vargas
Diana Branisso currently serves as Coordenadora - Marketing (Produtos - Customer Success) at FGV, a position she has held since 2021. In this role, she focuses on enhancing customer success through strategic marketing initiatives. Her responsibilities include overseeing product marketing efforts and ensuring alignment with customer needs.
Professional Experience
Diana has a diverse professional background with experience in various roles across multiple organizations. She worked at PROREDE - PERMUTAS EMPRESARIAIS as Diretora Estatutária - Comercial / Marketing from 2009 to 2012. Additionally, she held positions at ANPAD, Blumar Turismo, Monitor Deloitte, and CNPq, among others. Her roles have ranged from marketing management to corporate consulting.
Education and Expertise
Diana Branisso has an extensive educational background. She earned a Doutorado in Administração, Negócios e Marketing from Pontifícia Universidade Católica do Rio de Janeiro from 2017 to 2021. She also completed an MBA Executivo em Negócios at IE Business School in 2004. Furthermore, she studied Marketing Digital and related subjects at Instituto Infnet, achieving Especialização in 2015.
Published Work and Presentations
Diana has contributed to the academic community through published articles in the Brazilian Journal of Marketing, GBATA Paris, and the International Academy of Management and Business. She has also delivered presentations at notable events, including the ABAV Feira das Américas and the AVIRRP Ribeirão event, focusing on topics related to digital marketing.
Skills and Technical Proficiency
Diana possesses a range of skills in analytical software and digital marketing tools. She is proficient in SPSS, Power BI, Tableau, and Salesforce. Additionally, she has expertise in Google Ads and Google Analytics, as well as experience in using HTML and CSS for digital marketing purposes.