Eduardo Chaves
About Eduardo Chaves
Eduardo Chaves is a professor and marketing expert based in São Paulo, Brazil, currently serving in various academic and professional roles, including Associate Professor at Universidade de São Paulo and Managing Director at Brand Finance Brazil. He has a strong background in business administration, branding, and market research, with experience in strategic analysis for major companies.
Work at FGV - Fundação Getulio Vargas
Eduardo Chaves has been a Professor at the Postgraduate Marketing Course at Fundação Getulio Vargas since 2019. His role involves delivering advanced marketing education to postgraduate students in São José dos Campos, São Paulo, Brazil. Chaves brings extensive expertise in marketing and branding to the program, contributing to the academic development of future marketing professionals.
Education and Expertise
Eduardo Chaves holds a Bachelor's degree in Accounting from Universidade Cruzeiro do Sul and a Bachelor's degree in Business Management from Universidade de São Paulo. He also achieved a Master of Science and a Philosophy Doctor degree from the same institution. Additionally, he completed a Post-doctorate in Marketing at FGV EAESP from 2017 to 2019. His educational background supports his extensive experience in consumer behavior and market research.
Background
Chaves has a diverse professional background, having worked in various roles in academia and industry. He served as an Associate Professor at multiple institutions, including Universidade de São Paulo and FIA Business School. His early career included positions as an analyst and consultant at firms such as Millward Brown Vermeer and Mercadotecnia. He has also held leadership roles, including Founder & CEO at Guarded Brands.
Achievements
Throughout his career, Eduardo Chaves has participated in strategic analysis and development for major companies, including Embraer, Vale, and Coca-Cola. He has authored several scientific articles and books in business administration and branding. His contributions extend to various organizations, where he has served in roles such as Vice-president of Marketing and Communication for AIESEC @RP and Court-appointed Expert for the Tribunal de Justiça de São Paulo.
Current Positions
As of 2023, Eduardo Chaves holds multiple positions, including Associate Professor at the MBA Program at Universidade de São Paulo, Brazil Head at Superbrands UK, and Managing Director Brazil at Brand Finance. He also serves as a Referee Council and Associate at FEA Angels and as an Inspiring Speaker for World Creativity Day. His diverse roles reflect his commitment to education, marketing, and brand strategy.