Evandro Tenca
About Evandro Tenca
Evandro Tenca is an MBA Professor with extensive experience in higher education and consulting, focusing on digital marketing and business strategy. He has held various academic and consulting roles in São Paulo, contributing to the development of strategic marketing plans and researching technological tools for business expansion.
Work at FGV - Fundação Getulio Vargas
Evandro Tenca has served as an MBA Professor at FGV since 1998, accumulating 26 years of experience in this role. His tenure at FGV involves teaching and mentoring students in various aspects of business administration and marketing. Tenca's contributions to the institution include developing course content and guiding students through practical applications of theoretical concepts.
Education and Expertise
Evandro Tenca holds a Bachelor's degree in Business Administration and Management from Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo, completed between 1989 and 1992. He furthered his education with a Master's degree in Business Administration and Marketing from Fundação Getulio Vargas, which he completed from 1996 to 2001. Additionally, he studied Business Administration at Johann Wolfgang Goethe-Universität Frankfurt am Main for one year in 1993-1994.
Background in Teaching and Consulting
Tenca has extensive experience in academia and consulting. He worked as an MBA Professor at IMT - Mauá - Instituto Mauá de Tecnologia from 1993 to 2018, totaling 25 years. He also held the position of Academic Head at Steinbeis School of International Business and Entrepreneurship from 2010 to 2018. In the consulting field, he was an Associate Consultant at Hemsley Fraser from 2009 to 2017 and currently serves as an Associate Consultant at Mentor Group Ltd since 2018.
Research Focus and Contributions
Evandro Tenca's research interests include technological tools that enhance business expansion, particularly in digital marketing, big data, machine learning, and artificial intelligence. He has developed and mentored the creation of various Strategic Marketing Plans in Professional MBA courses and for companies across different sectors. His master's thesis focused on the implementation of marketing strategies for small companies, highlighting his commitment to practical applications in the field.
Current Roles and Involvement
In addition to his role at FGV, Tenca is currently an Associated Partner at SMG - Share Marketing Group, a position he has held since 1993. He also serves as Academic Head at IMT - Mauá - Instituto Mauá de Tecnologia since 2015. His ongoing involvement in these roles reflects his dedication to education and strategic marketing in the business landscape.