Fernando Godoy 戈多伊 , M. Sc.
About Fernando Godoy 戈多伊 , M. Sc.
Fernando Godoy is a professor at Fundação Getulio Vargas and has extensive experience in retail and consumer behavior, along with a strong background in business intelligence and data analytics. He has held various managerial roles at AmBev and currently serves as the National Operations Director at General Shopping e Outlets do Brasil S/A.
Work at FGV - Fundação Getulio Vargas
Currently, Fernando Godoy serves as a Professor at Fundação Getulio Vargas in São Paulo, Brazil. He has held this position since 2021, contributing to the academic community through hybrid teaching methods. In addition to his role as a professor, he also serves as a guest professor for MBA classes, focusing on retail and consumer behavior.
Education and Expertise
Fernando Godoy has a diverse educational background. He studied at PUC / GO, where he achieved a degree in Administração de Empresas from 1995 to 2002. He furthered his education at FGV - Fundação Getulio Vargas, earning a specialization in Varejo in 2010 and a master's degree in Varejo from 2017 to 2019. He is currently pursuing an MBA in Gestão Empresarial at PUC - GO, which he began in 2011. His studies also include a focus on Retail and Customer Behavior at the Fashion Institute of Technology in 2016.
Professional Background
Fernando Godoy has extensive experience in the retail and sales sectors. He worked at AmBev in various roles, including Gerente de Vendas and GVM, from 2002 to 2009. He also held the position of Gerente Comercial at Locaralpha Locadora de Veículos Ltda from 2005 to 2006. Since 2013, he has been the Diretor Nacional de Operações for General Shopping e Outlets do Brasil S/A, overseeing operations in outlet centers.
Achievements in Retail and Consumer Behavior
Fernando Godoy has made significant contributions to the fields of retail and consumer behavior. He provides applied training in these areas, particularly in the USA. He is a member of several professional organizations, including the Developers of Outlet Centers and Retailers Council (DOC&R) and the International Council for Shopping Centers (ICSC). His expertise in data science and analytics strategy is also notable, as he founded Globe Hills Data Science & Analytics, a boutique specializing in business intelligence.
Volunteer and Community Involvement
Fernando Godoy actively participates in community initiatives, notably as a volunteer in the FGV Alumni program. His involvement in professional councils and networks, such as the Global Network for Advanced Management (GNAM), reflects his commitment to advancing knowledge and collaboration within the retail and academic sectors.