Fernando Serson
About Fernando Serson
Fernando Serson is a professor in the marketing department at FGV and has served as the coordinator of business simulation games for the MBA program since 2013. He has extensive experience in academia, having worked at FGV for over two decades and previously coordinated the CRM studies area from 2004 to 2010.
Work at FGV - Fundação Getulio Vargas
Fernando Serson has been associated with FGV - Fundação Getulio Vargas for over two decades. He started his tenure in 2002 as a professor in the marketing department. In addition to his teaching role, he has served as the coordinator of business simulation games in the MBA Lato Sensu program since 2013. Previously, he worked as the coordinator of the CRM studies area from 2004 to 2010, contributing to the development of CRM-related curricula and research.
Education and Expertise
Fernando Serson holds multiple degrees from prestigious institutions. He studied at the Universidade de São Paulo from 1990 to 1995. He furthered his education at FGV EAESP, where he earned a Master of Science degree from 1994 to 1998 and completed a bachelor's degree from 1989 to 1993. Additionally, he achieved another bachelor's degree from FGV EAESP in 2020. His academic background supports his expertise in marketing and business management.
Background
Fernando Serson has a solid educational and professional background in business and marketing. His career at FGV began in 2002, and he has since taken on various roles that reflect his commitment to education and research in the field. His experience spans over 20 years in academia, with a focus on business simulations and CRM studies.
Achievements
Throughout his career at FGV, Fernando Serson has contributed to the academic community through his roles in teaching and program coordination. His involvement in the MBA Lato Sensu program as the coordinator of business simulation games highlights his dedication to enhancing practical learning experiences for students. His extensive experience in CRM studies further emphasizes his contributions to the field of marketing education.