Francisco Saraiva Jr
About Francisco Saraiva Jr
Francisco Saraiva Jr. is a marketing professional and educator currently serving as the Coordinator of AI Courses in Marketing at Fundação Getulio Vargas in São Paulo, Brazil. He has extensive experience in marketing roles across various organizations and a strong academic background in marketing and AI.
Current Role at FGV - Fundação Getulio Vargas
Francisco Saraiva Jr. currently serves as the Coordinator of AI Courses in the Marketing area at Fundação Getulio Vargas (FGV) in São Paulo, Brazil. He has held this position since 2024, contributing to the development of educational programs that integrate artificial intelligence with marketing strategies. His role involves overseeing course content and ensuring that the curriculum aligns with current industry trends.
Professional Experience in Marketing
Francisco has extensive experience in marketing across various organizations. He worked as a Marketing Supervisor at TV Globo from 2005 to 2007 and later held the position of Loyalty Programs Supervisor at Itaú Unibanco from 2004 to 2006. He also served as a Marketing Supervisor at TAM from 1999 to 2002. His consulting experience includes a role at FutureBrand from 2007 to 2009, where he provided strategic marketing insights.
Academic Background and Teaching
Francisco studied at FGV EAESP, where he earned a Bachelor's degree in Marketing from 1995 to 1998, a Master of Science in Marketing from 2004 to 2005, and a Doctor of Philosophy (PhD) in Marketing from 2006 to 2010. He has been a professor at FGV EAESP since 2006, teaching various subjects including Marketing Services, Communication, CRM, and Digital Marketing, with a focus on branding and AI applications in marketing.
Previous Leadership Roles
Francisco held the position of Director of Alumni Affairs at FGV EAESP from 2012 to 2021, where he was responsible for engaging with alumni and enhancing the alumni network. He also served as the Director of Marketing and Communication at Faculdade São Leopoldo Mandic from 2020 to 2023, where he played a key role in digital transformation initiatives within dental practices.
Contributions to Marketing and AI
Francisco regularly shares insights on marketing trends and innovations at industry forums and events. He believes in the transformative potential of combining marketing with AI, focusing on how these technologies can predict consumer preferences and behaviors. He provides strategic consulting to companies looking to innovate in digital marketing through AI, including tailored training sessions for teams.