Gilmara Espino
About Gilmara Espino
Gilmara Espino is a health marketing educator and executive based in Brazil, currently serving as President of GPeS | Health Branding and Business since 2008. She has extensive experience in health marketing, having held various roles in organizations such as Boston Scientific and Siemens Healthcare, and is actively involved in academic and professional organizations.
Work at FGV - Fundação Getulio Vargas
Currently, Gilmara Espino serves as a Docente em Marketing de Saúde at Fundação Getulio Vargas, a position she has held since 2021. In this role, she contributes to the academic development of students in the field of health marketing. Her involvement with FGV is part of her broader commitment to education and professional development in health management.
Current Roles and Responsibilities
Gilmara Espino is the Presidente of GPeS | Health Branding and Business, a position she has held since 2008. Additionally, she has been a member of the Conselho Nacional de Gestão em Saúde at FBAH - Federação Brasileira de Administradores Hospitalares since 2022. In these roles, she focuses on health branding, business strategies, and governance in healthcare management.
Education and Expertise
Gilmara Espino has a strong educational background in health management. She earned her MBA in Gestão em Saúde from Fundação Getulio Vargas from 2011 to 2013. She also completed a Mestrado Profissional in Gestão de Saúde at FGV from 2016 to 2017. Her studies include specializations in Brand Cultures and Emerging City Markets from EGADE Business School in 2017 and various updates in negotiation and customer relationship management from Ibmec Business School.
Professional Experience in Healthcare Marketing
Gilmara Espino has extensive experience in healthcare marketing. She worked as the Latin America Marketing Communication Manager at Boston Scientific from 2003 to 2005 and as a Marketing Specialist at Siemens Healthcare from 2006 to 2008. Additionally, she held a marketing position at Rede D'Or São Luiz from 1999 to 2003, focusing on the hospitals Barra D'Or and Copa D'Or.
Contributions to Healthcare and Education
Gilmara Espino is the founder and publisher of the magazine 'Melhores Práticas em Saúde'. She developed the Safety Culture Survey tool, which has been applied to over 7,000 healthcare professionals in collaboration with IQG. Furthermore, she is an invited speaker and lecturer for communication courses at the National Accreditation Organization (ONA) and various postgraduate and MBA courses at institutions such as IPOG and IDor.