Gustavo Cesário
About Gustavo Cesário
Gustavo Cesário is a PhD researcher and professor specializing in cultural sponsorship and events management. He has extensive experience in marketing communications and has worked in various roles across Latin America, Europe, and the United States.
Work at FGV - Fundação Getulio Vargas
Gustavo Cesário has been a PhD Researcher at FGV since 2016. His research focuses on cultural sponsorship and events/promotion management. He has contributed to various academic projects and initiatives within the institution, enhancing the understanding of marketing strategies in cultural contexts.
Education and Expertise
Gustavo Cesário has an extensive educational background, having studied at FGV Eaesp, where he earned a Doctorate in Philosophy from 2016 to 2019, a Master of Arts from 2000 to 2002, and a Bachelor's degree in Business Administration from 1995 to 1997. He also studied Marketing at SDA Bocconi in 2014. His expertise encompasses cultural sponsorship, marketing strategy, and communication management.
Background
Gustavo Cesário has a diverse professional background. He worked at White Martins as an intern in 1993 and held various roles in marketing communication at companies such as Pirelli, CNH Industrial, and Mag Seguros. His experience spans over two decades, with significant roles in Latin America and Europe, managing high-performance teams and global projects.
Achievements
Throughout his career, Gustavo Cesário has provided legal opinions for companies, law firms, and courts on brand and trade dress disputes. He has managed marketing communications operations across Latin America and has been involved in developing marketing strategies for various organizations. His contributions to academia as a professor at Universidade Unigranrio since 2017 further highlight his commitment to education and research.