Katia Negreiros
About Katia Negreiros
Katia Negreiros is a professor of MBA Digital Marketing at FGV in São Paulo, Brazil, with a diverse background in management and marketing across various companies. She has held positions at Tidal.com, EF Education First, and C&A, and has completed her MBA at MIT Sloan School of Management.
Work at FGV - Fundação Getulio Vargas
Katia Negreiros has been a professor at FGV - Fundação Getulio Vargas since 2017, specializing in MBA Digital Marketing. Her role involves educating students in advanced marketing strategies and digital business practices. Located in São Paulo, Brazil, she has contributed to the academic community for over seven years, focusing on the integration of digital marketing concepts in business education.
Education and Expertise
Katia Negreiros holds a Master of Business Administration from MIT Sloan School of Management, where she studied from 2013 to 2015. She also studied at FGV EAESP from 2010 to 2011. Earlier, she completed her undergraduate studies at Universidade Federal de Santa Catarina from 2001 to 2005. Her educational background equips her with a strong foundation in business and marketing principles.
Background in Retail Management
Katia Negreiros has extensive experience in retail management, having worked at C&A in various roles from 2007 to 2013. Her positions included trainee, store manager, training manager, and project manager. This diverse experience provided her with insights into retail operations, team development, and project execution.
Experience in Sales and Marketing
Katia Negreiros has a solid background in sales and marketing. She served as the Head of Sales at EF Education First from 2015 to 2018. Additionally, she worked as an MBA marketing and e-commerce intern at Uniqlo in 2014. Currently, she is the General Manager for Tidal.com in Brazil, a position she has held since 2018.
Professional Journey
Katia Negreiros began her career as a reporter at Editora Empreendedor from 2005 to 2006. Over the years, she has transitioned through various roles in different organizations, gaining expertise in digital marketing, sales, and management. Her professional journey reflects a commitment to continuous learning and adaptation in the evolving business landscape.