Leandro Guissoni
About Leandro Guissoni
Leandro Guissoni is an Associate Professor of Marketing with extensive experience in academia and consulting. He has held various positions, including Business Commentator at InvestNews BR and Board Member at Markestrat Group, and has collaborated with numerous leading companies on digital transformation projects.
Work at FGV - Fundação Getulio Vargas
Leandro Guissoni has been serving as an Associate Professor of Marketing at Fundação Getulio Vargas since 2013. His role involves teaching and conducting research in marketing, contributing to the academic community in São Paulo, Brazil. Guissoni's tenure at FGV spans over 11 years, during which he has engaged in various educational initiatives and projects aimed at enhancing marketing education.
Education and Expertise
Leandro Guissoni holds a PhD in Business Administration (Marketing) from Universidade de São Paulo, which he completed between 2010 and 2012. He also earned a Master's degree in Business Administration (Marketing) from the same institution in 2008-2009. Additionally, he participated in a Visiting Scholar program at Harvard Business School in 2018, focusing on E-Commerce and Digital Disruption. His educational background includes a Bachelor's degree in Accounting Science from Universidade de São Paulo and an Extension Program in Intensive Business from the University of California, San Diego.
Professional Experience
Guissoni has held various significant positions throughout his career. He worked as a Board Member at Sharp Selling from 2018 to 2020 and at GRUPO TOOLBOX from 2016 to 2020. He served as a Marketing Professor at ESPM from 2012 to 2017 and at FAAP from 2010 to 2014. His experience also includes a role at The Coca-Cola Company from 2004 to 2008. Since 2020, he has been a Business Commentator at InvestNews BR and co-founded Decoupling.co, contributing to the startup ecosystem in Brazil.
Achievements and Contributions
Leandro Guissoni has made notable contributions to the field of marketing through his research and collaboration with leading companies. He has developed projects and case studies with organizations such as Natura, Nielsen, and Johnson & Johnson. Guissoni co-authored 10 books and 9 case studies published by Harvard Business Publishing. He received teaching awards annually from 2013 to 2019, recognizing his commitment to education and student engagement.
Visiting Scholar Roles
Guissoni has participated in various visiting scholar programs, including a position at Harvard Business School in 2018, where he worked on digital transformation projects. He was also a Visiting Scholar at the University of Virginia Darden School of Business from 2011 to 2012. These roles allowed him to engage with international academic communities and contribute to research in marketing communication and metrics.