Leandro Guissoni, Ph.D.
About Leandro Guissoni, Ph.D.
Leandro Guissoni, Ph.D., is an Associate Professor of Marketing with extensive experience in academia and industry. He has held various positions, including roles at Harvard Business School and Fundação Getulio Vargas, and has co-authored multiple publications while contributing to significant marketing projects with leading companies.
Work at FGV - Fundação Getulio Vargas
Leandro Guissoni has been serving as an Associate Professor of Marketing at Fundação Getulio Vargas since 2013. His role involves teaching and conducting research in marketing, contributing to the academic community in São Paulo. His tenure at FGV has been marked by a focus on contemporary marketing practices and strategies.
Education and Expertise
Leandro Guissoni holds a Ph.D. in Business Administration with a specialization in Marketing from USP - Universidade de São Paulo, which he completed between 2010 and 2012. He also earned a Master's degree in Business Administration (Marketing) from the same institution in 2008-2009 and a Bachelor's degree in Accounting Science from 2003 to 2007. Additionally, he participated in various extension programs, including an Intensive Business program at UC San Diego in 2011.
Professional Background
Guissoni has held various academic and professional positions throughout his career. He worked as a Marketing Professor at FAAP from 2010 to 2014 and as a Professor at ESPM from 2012 to 2017. He served as a Visiting Scholar at Harvard Business School in 2018 and at the University of Virginia Darden School of Business from 2011 to 2012. His consulting experience includes roles at Markestrat, where he was a Partner and Associate Consultant.
Achievements and Contributions
Leandro Guissoni has received teaching awards annually from 2013 to 2019, recognizing his contributions to education. He co-authored 10 books and 9 case studies published by Harvard Business Publishing. He has developed projects and case studies in collaboration with notable companies, including Coca-Cola, Johnson & Johnson, and Natura, enhancing the practical application of marketing theories.
Current Roles and Initiatives
Currently, Guissoni is a Co-Founder of Decoupling.co and serves as a Business Commentator at InvestNews BR since 2020. He is also involved with Markestrat Group as a Board Member. His recent initiatives include co-founding the startup BomeMelhor.com.br in 2020, focusing on innovative solutions in the marketing sector.