Lethicia Pereira Anisio
About Lethicia Pereira Anisio
Lethicia Pereira Anisio is the Marketing Coordinator at Fundação Getulio Vargas, where she has worked since 2021. She holds an MBA from Fundação Getulio Vargas and has extensive experience in marketing, event management, and digital communication.
Work at FGV - Fundação Getulio Vargas
Lethicia Pereira Anisio has held multiple roles at Fundação Getulio Vargas since 2011. She currently serves as Coordenadora de Marketing, a position she has held since 2021. In this role, she oversees the administration of digital communication channels and manages the budget for distribution materials. Prior to this, she worked as Analista de Marketing e Eventos from 2018, where she contributed to various marketing initiatives. Lethicia also served as Assistente de Comunicação e Marketing from 2011 to 2018, gaining extensive experience in communication and marketing strategies.
Education and Expertise
Lethicia Pereira Anisio earned her Master of Business Administration (MBA) in Bens Culturais: Cultura, Economia e Gestão from Fundação Getulio Vargas, completing her studies from 2015 to 2017. She also holds a Bachelor's degree in Publicidade e Propaganda from Universidade Cruzeiro do Sul, which she completed from 2008 to 2011. Her educational background provides her with a strong foundation in marketing and cultural management.
Background
Lethicia Pereira Anisio studied at Colégio Nossa Senhora de Fátima before pursuing higher education. Her early education laid the groundwork for her subsequent studies in communication and marketing, leading to her professional roles in these fields. Her career at Fundação Getulio Vargas spans over a decade, reflecting her commitment to the institution and her expertise in marketing.
Achievements in Marketing and Events
Throughout her career, Lethicia Pereira Anisio has developed and managed the briefing process for advertising agency collaborations, ensuring alignment with campaign objectives. She played a key role in defining personas and messaging for media campaigns at Fundação Getulio Vargas. Additionally, she has organized events with attendance of up to 1400 participants, overseeing all aspects from vendor negotiations to event setup and teardown. Her experience includes handling the update and distribution of mailing lists and email marketing campaigns.