Lucia Barros
About Lucia Barros
Lucia Barros is an Assistant Professor of Marketing at Fundação Getulio Vargas, with a background in marketing analysis and education spanning over a decade. She has worked in various roles, including positions at Farmasa, The University of British Columbia, and The Nielsen Company, and holds a PhD in Behavioral Sciences from FGV.
Current Position at FGV - Fundação Getulio Vargas
Lucia Barros currently serves as an Assistant Professor of Marketing at Fundação Getulio Vargas (FGV) since 2019. In this role, she teaches courses in Consumer Behavior, Research Methods, Social Marketing, and Marketing Strategy. Her position at FGV allows her to contribute to the academic development of students in the field of marketing.
Previous Experience in Marketing Roles
Lucia Barros has held various marketing positions prior to her current role at FGV. She worked as a Marketing Senior Analyst at Farmasa from 2006 to 2008 and later served as a Marketing Professor at UNIFIEO from 2010 to 2011. Additionally, she was a Client Services Executive at The Nielsen Company from 2011 to 2012 and worked as an Analyst at Pact Inc. from 2004 to 2006. Her extensive experience spans the FMCG and Pharmaceutical industries.
Academic Background and Expertise
Lucia Barros has a strong academic background in marketing and behavioral sciences. She achieved a Bachelor's degree in Business Administration from Fundação Getulio Vargas from 2000 to 2003, followed by a Graduate degree in Business - Marketing from 2005 to 2006. She completed her Master in Science in Marketing at FGV from 2009 to 2011 and earned her Doctor of Philosophy (PhD) in Behavioral Sciences from 2013 to 2017.
International Experience and Research
Lucia Barros gained international experience as a Visiting International PhD Student at The University of British Columbia in 2015 for 11 months. During her academic career, she also worked as a Behavioral Lab Manager at EBAPE-FGV from 2013 to 2016, where she focused on marketing research and data analysis. Her research interests align with her expertise in marketing research and channel development.
Teaching and Course Development
In her teaching role, Lucia Barros focuses on developing courses that cover essential marketing topics. She teaches Consumer Behavior, Research Methods, Social Marketing, and Marketing Strategy. Her experience in both academic and practical marketing environments allows her to provide valuable insights and knowledge to her students, preparing them for careers in marketing.