Luiz Antonio Macedo Jr
About Luiz Antonio Macedo Jr
Luiz Antonio Macedo Jr is a professor and experienced professional in marketing and sports event management. He has held significant roles at TV Globo, Petrobras, and other organizations, contributing to substantial revenue growth and project development in the sports sector.
Work at FGV - Fundação Getulio Vargas
Luiz Antonio Macedo Jr has been a professor at Fundação Getulio Vargas since 2005. His tenure at FGV spans 19 years, during which he has contributed to the academic community through teaching and research. His expertise in marketing and business management aligns with FGV's mission to provide high-quality education and foster professional development.
Education and Expertise
Luiz Antonio Macedo Jr holds multiple degrees and specializations. He studied Geography at Pontifícia Universidade Católica do Rio de Janeiro, earning a Bachelor's degree from 1984 to 1988. He later pursued studies in Marketing at Escola Superior de Propaganda e Marketing, achieving a specialization from 1994 to 1996. He also completed a specialization in Gestão Empresarial at IBMEC from 1997 to 1998 and obtained a Master's degree in Administração from IBMEC from 2010 to 2012. Additionally, he earned a specialization in Marketing from FGV from 2001 to 2002.
Background
Luiz Antonio Macedo Jr has a diverse professional background in marketing, project management, and sports event coordination. He began his career at TV Globo, where he worked in various roles related to sports projects and rights negotiations. His experience includes significant positions such as Gerente de Negociação dos Direitos Esportivos and Diretor de Projetos Esportivos. He also held marketing leadership roles at NET Serviços de Comunicação S/A and Petrobras, focusing on communication strategies and business model improvements.
Achievements
Throughout his career, Luiz Antonio Macedo Jr has made notable contributions to various organizations. At TV Globo, he played a key role in increasing sales revenue threefold at the Central Globo de Desenvolvimento Comercial between 1994 and 1997. As Diretor de Marketing at NET Serviços, he implemented changes that led to a cost reduction of 30 million Reais annually. His efforts at Petrobras resulted in a significant increase in sales volume and gross profit during his tenure from 1999 to 2002.
Involvement in Sports Projects
Luiz Antonio Macedo Jr has been actively involved in the development of sports-related projects. He contributed to events such as Futebol de Areia, Maratona de São Paulo, and Fast Triatlon while working at TV Globo. His experience in negotiating television rights for major sporting events, including the Campeonato Brasileiro de Futebol, Formula 1, and the World Cup, highlights his expertise in the sports marketing sector.