Luiza Da Silva Santa Rosa
About Luiza Da Silva Santa Rosa
Luiza Da Silva Santa Rosa is a Product Owner at Fundação Getulio Vargas, with a background in marketing and product management. She has experience collaborating with multidisciplinary teams and managing technology migrations, particularly in the education sector.
Current Role at Fundação Getulio Vargas
Luiza Da Silva Santa Rosa currently serves as a Product Owner at Fundação Getulio Vargas (FGV) since 2023. In this role, she is responsible for overseeing product development and ensuring alignment with organizational goals. She conducts Scrum ceremonies, including planning and review sessions, and maintains a constant relationship with the Superintendência de Estatísticas Públicas (SUEP) as the main client. Her work involves utilizing Jira for backlog management and documenting business requirements using Confluence.
Previous Experience in Marketing
Luiza has a diverse background in marketing, having worked in various roles across multiple organizations. She served as an Analista de Marketing Sênior at YDUQS from 2021 to 2022 and as an Analista de Marketing Pleno at Eleva Educação from 2018 to 2020. Additionally, she held positions at Ton as an Analista de Marketing - Parcerias and at Kincaid | Mendes Vianna Advogados in various marketing roles. Her experience includes managing marketing strategies and collaborating with multidisciplinary teams.
Educational Background
Luiza has a solid educational foundation in communication and marketing. She studied Comunicação Social with a focus on Publicidade e Propaganda at Pontifícia Universidade Católica do Rio de Janeiro from 2012 to 2016. She further enhanced her expertise by obtaining a Master of Business Administration (MBA) in Marketing Estratégico from ESPM Escola Superior de Propaganda e Marketing from 2017 to 2020. Additionally, she completed a specialization in Marketing Digital at Digital House Brasil from 2020 to 2021 and is currently studying Gestão de Produtos at Tera.
Technical Skills and Projects
Luiza has demonstrated technical proficiency through her involvement in significant projects. She managed the migration of Oracle systems to Outsystems technology at IBRE and facilitated the transition of data migration robots to the AWS environment. She led the Proof of Concept (POC) for the PriceCollector project, which utilized artificial intelligence for critical data projects. Her skills include backlog management using Jira and documentation of business requirements with Confluence.
Collaboration and Teamwork
Luiza regularly collaborates with multidisciplinary teams, including UX, Engineering, Development, and Projects at IBRE. She is involved in the discovery processes for new projects at SUEP, ensuring effective communication and coordination among team members. Her ability to work across various departments enhances project outcomes and supports the achievement of organizational objectives.