Marcelo Benez
About Marcelo Benez
Marcelo Benez is a Marketing and Communications Teacher at FGV - Fundação Getulio Vargas and has extensive experience in the Brazilian advertising industry. He has held various leadership roles and received multiple awards for his contributions to marketing and communications.
Work at FGV - Fundação Getulio Vargas
Marcelo Benez has been a Marketing and Communications Teacher at FGV - Fundação Getulio Vargas since 2011. His role involves educating students in the principles of marketing and communications within the context of Brazil's dynamic market. He has contributed to the academic environment in the São Paulo area for over 13 years, sharing his expertise and experience with future professionals in the field.
Education and Expertise
Marcelo Benez holds a Bachelor's degree in Communications with a focus on Advertising from Fundação Armando Alvares Penteado. He furthered his education with a post-graduation in Marketing and Advertising Sales from Escola Superior de Propaganda e Marketing. Additionally, he studied Law at Universidade Presbiteriana Mackenzie, achieving a Bachelor's degree. His diverse educational background supports his extensive knowledge in marketing, communications, and legal aspects of advertising.
Background
Marcelo Benez has a long-standing career in the media and advertising sectors. He has served as an Ethic Counselor for CENP and CONAR, which are significant organizations in the Brazilian advertising industry. His involvement in these organizations reflects his commitment to ethical practices within the industry. He has also held the position of Executive Commercial Director at Folha de S.Paulo since 1994, contributing to the publication's commercial strategies for 30 years.
Achievements
Marcelo Benez has received multiple recognitions for his contributions to the advertising and media sectors. He has been awarded the 'Casas Bahia Yearly Service Quality Award' three times, acknowledging his service quality in Brazil's advertising landscape. In 2017, he was honored with the Silver Shovel Award at the Harvard Club of New York City for his significant contributions to the news media industry. Additionally, he served as the Former President of the INMA - Brazil Division since 2008, indicating his leadership role in the international news media community.