Marcelo Coutinho Lima
About Marcelo Coutinho Lima
Marcelo Coutinho Lima is a Professor of Strategy and Communication at FGV - Fundação Getulio Vargas, with extensive experience in market research and communication. He has held various leadership roles in organizations such as IBOPE Inteligência and Terra Networks, and has contributed to academic literature and industry discussions on marketing and technology.
Work at FGV - Fundação Getulio Vargas
Marcelo Coutinho Lima has been a Professor of Strategy and Communication at FGV since 2005. He has contributed to the academic community for 19 years, focusing on strategic communication and its applications in various sectors. Additionally, he served as Associate Dean from 2016 to 2022, overseeing academic programs and initiatives within the institution.
Education and Expertise
Marcelo Coutinho Lima holds multiple degrees from prestigious institutions. He completed his undergraduate studies in Business at FGV from 1982 to 1986. He studied Social Communication at USP, achieving an undergraduate degree from 1984 to 1987, followed by a Master's degree from 1990 to 1995 and a Ph.D. in Social Sciences from 1999 to 2002. He also participated as a Visiting Fellow at Harvard University, focusing on Information Technology from 1999 to 2000.
Professional Experience in Market Research
Coutinho Lima has extensive experience in market research and analytics. He worked as CEO of IBOPE Inteligência from 2005 to 2008 and held various roles within the organization, including Director of Marketing and Analytics from 2001 to 2005 and Market Analysis and New Ventures Director from 2008 to 2009. He also served as Director of Market Research at Zoom Media Group for one year in 2000-2001, focusing on Latin America and US Hispanic markets.
Contributions to Media and Communication
Marcelo Coutinho Lima has made significant contributions to media and communication. He has authored chapters on Internet and Communication for the Global Information Technology Report published by the World Economic Forum. He has also published studies on Programmatic techniques in Marketing Research and was among the first in Brazil to study Elections and Social Networks. His insights have been shared at notable events, including the Cannes Advertising Festival and the World Congress of Public Opinion Research.
Memberships and Associations
Coutinho Lima is an active member of professional organizations in his field. He is part of the Brazilian Association of Market Research Companies (ABEP) and serves on the Technical Committee on Media of the Brazilian Council of Advertising Agencies (CENP). His involvement in these organizations reflects his commitment to advancing market research and communication practices in Brazil.