Marcelo Sant'anna
About Marcelo Sant'anna
Marcelo Sant'anna is a professor with extensive experience in marketing, currently teaching at FGV - Cademp in Brazil since 2009. He has held various managerial positions in the telecommunications industry and has a strong educational background, including multiple degrees in marketing and an MBA.
Work at FGV - Fundação Getulio Vargas
Marcelo Sant'anna has been a Professor at FGV - Cademp since 2009, contributing to the academic landscape in Brazil for over 15 years. His role involves teaching and mentoring students in various aspects of marketing and business management. His extensive experience in academia is complemented by his practical knowledge gained from previous roles in the corporate sector.
Education and Expertise
Marcelo Sant'anna has a diverse educational background in marketing. He studied at the University of Toronto, where he focused on marketing. He also attended several institutions in Brazil, including Faap - Fundação Armando Alvares Penteado and Fecap, where he earned Master of Business Administration degrees. His foundational studies were completed at Instituto Nacional De Telecomunicações - Inatel, where he studied from 1985 to 1990.
Background
Marcelo Sant'anna has a varied professional background that includes significant roles in the telecommunications and marketing sectors. He served as General Manager at Terayon and Loral Skynet in the United States from 2000 to 2005. He also held a position as Director of Sales and Marketing at Nokia in Finland for a year. His experience extends to consulting roles in Brazil, including a position at Atlantic Solutions - Brasil in 2014.
Consulting Experience
In addition to his academic roles, Marcelo Sant'anna has been involved in consulting. He has worked as a Senior Consultant at Cietec since 2015, providing expertise in business strategies and marketing. His consulting experience is complemented by his teaching role at Inatel, where he has been a Professor Consultant since 2005, further bridging the gap between theory and practice.