Marcos Andrade
About Marcos Andrade
Marcos Andrade is a Professor of Marketing with extensive experience in digital marketing and project management. He has held various managerial roles in prominent companies and currently teaches at Fundação Getulio Vargas while managing marketing and product initiatives at Genial Investimentos.
Work at FGV - Fundação Getulio Vargas
Marcos Andrade has been serving as a Professor de Marketing at Fundação Getulio Vargas since 2021. In this role, he imparts knowledge on marketing principles and practices to students, leveraging his extensive background in the field. His experience in both academic and practical settings contributes to a comprehensive learning environment for his students.
Education and Expertise
Marcos Andrade holds a Bachelor's degree in Publicidade from ESPM / Estácio de Sá, which he completed from 2003 to 2007. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing from Ibmec Business School, studying from 2009 to 2010. His educational background equips him with solid knowledge in digital marketing tools, including Google Analytics, Google Ads, and Facebook Ads.
Professional Background
Marcos Andrade has held various marketing positions throughout his career. He worked as a Marketing Manager at AVG Technologies from 2011 to 2013 and as Gerente de Marketing at Ebix Latin America for 10 months in 2010. Additionally, he served as Executive Product and New Business Manager at YDUQS from 2014 to 2020. Currently, he is the Marketing and Product Manager at Genial Investimentos, a position he has held since 2020.
Achievements in Marketing Management
Throughout his career, Marcos Andrade has directed high-performance multidisciplinary teams across various sectors, including web design and finance. He has implemented national and international projects that involve legal aspects, partnership management, and business planning. His expertise extends to utilizing management tools such as MS Project, Trello, and Sales Force for strategic planning and execution.
Digital Marketing Proficiency
Marcos Andrade possesses solid knowledge in digital marketing tools and methodologies. He has experience managing Direct-to-Consumer projects and developing digital solutions using SCRUM methodology. His focus on identifying Minimum Viable Products (MVP) and Minimum Marketable Products (MMP) demonstrates his strategic approach to marketing in the digital landscape.