Marcos Figueira
About Marcos Figueira
Marcos Figueira is a professor and business consultant with extensive experience in strategic positioning and brand management. He holds multiple degrees, including a PhD in Business Administration, and serves on the boards of various technology startups while currently working at aeter-brasil and Wyse Group in Brazil.
Work at FGV - Fundação Getulio Vargas
Marcos Figueira has been a professor at FGV - Fundação Getulio Vargas since 2011, contributing to the academic community in Rio de Janeiro for over 13 years. He teaches extension and MBA courses, sharing his expertise in business administration and management with students. His role involves engaging with learners and providing insights into practical applications of business theories.
Education and Expertise
Marcos Figueira holds multiple degrees, including a Master in International Management (M.Sc.) from Fundação Getulio Vargas, completed from 2009 to 2011. He earned a PhD in Business Administration from ESC Rennes School of Business between 2015 and 2019. Additionally, he has an MBA from Pontifícia Universidade Católica do Rio de Janeiro and a Bachelor's degree in Communication from Faculdade da Cidade Rio de Janeiro. His educational background supports his expertise in business strategy and management.
Background
Figueira's professional journey includes significant roles in various organizations. He served as Chief Marketing Officer at ABN AMRO Bank Brazil from 1990 to 1992. He has been a founding executive director at Wyse Group, Brasil since 1995, where he has over twenty years of experience in business acceleration consultancy. His involvement in technology-based startups and board administration showcases his commitment to innovation and growth in the business sector.
Achievements
Throughout his career, Marcos Figueira has collaborated with high-profile clients, including multinational corporations such as Exxon, IBM, and Mastercard. His work emphasizes strategic positioning and brand strengthening for C-Level executives. He utilizes design thinking methodology in product development, focusing on profitability and cost reduction while maintaining brand value. His contributions to various projects highlight his ability to manage and optimize business operations effectively.
Current Roles and Initiatives
Currently, Marcos Figueira holds positions as a Founding Board Member at aeter-brasil and roAds since 2022. He also continues his role as a founding executive director at Wyse Group, Brasil. His active participation in these organizations reflects his dedication to fostering innovation and supporting the growth of technology-based initiatives in Brazil.