Maria Isabel Conte
About Maria Isabel Conte
Maria Isabel Conte is an Executive Teacher in Digital Marketing at FGV and has extensive experience in marketing roles at companies such as Ambev, L'Oréal, and Electrolux. She holds an MBA from Fundação Getulio Vargas and specializes in connecting students with practical corporate experiences.
Work at FGV - Fundação Getulio Vargas
Currently, Maria Isabel Conte serves as an Executive Teacher in Digital Marketing at FGV, a position she has held since 2017. In this role, she focuses on connecting students with real-world corporate dynamics, emphasizing a collaborative learning approach. She aims to engage students in a manner that promotes shared learning experiences rather than traditional teaching methods.
Professional Experience in Marketing
Maria Isabel Conte has extensive experience in various marketing roles across several prominent companies. She worked at Ambev as Head of Marketing & Growth for Direct To Consumer from 2020 to 2021. Prior to that, she was the VICHY Digital Brand Manager at L'Oréal from 2018 to 2019 and served as a Senior Digital Business Analyst at L'Oréal from 2015 to 2017. Additionally, she held the position of LATAM CX Marketing Manager at Electrolux from 2019 to 2020.
Educational Background
Maria Isabel Conte studied at Fundação Getulio Vargas, where she earned a Master of Business Administration (MBA) in Administração, Negócios e Marketing from 2014 to 2015. She also studied at Ibmec, achieving an Extensão em CRM e Gestão de Relacionamento in 2015. Earlier, she attended Pontifícia Universidade Católica do Rio de Janeiro, where she completed her studies in Comunicação Social with a focus on Publicidade e Propaganda from 2012 to 2013 and in Jornalismo from 2009 to 2012.
Diverse Marketing Expertise
Maria Isabel Conte possesses a diverse background in marketing disciplines, including CRM, media, data analytics, brand development, e-commerce, customer experience, and retail growth. Her experience spans various industries, where she has led digital transformation initiatives and contributed to the growth of digital marketing strategies.
Current Role at Ambev
Since 2021, Maria Isabel Conte has been working at Ambev as Head of Rewards for Consumer Digital Products. In this role, she focuses on enhancing customer engagement and loyalty through innovative digital solutions, building on her extensive marketing experience and expertise.