Marina Viotto
About Marina Viotto
Marina Viotto is a lecturer at Fundação Getulio Vargas, specializing in marketing disciplines. She has a strong academic background with a PhD in Business Administration and has published research on consumer culture and technology consumption.
Work at FGV - Fundação Getulio Vargas
Marina Viotto has been a Lecturer at Fundação Getulio Vargas (FGV) since 2021. In this role, she teaches various Bachelor of Business Administration (BBA) marketing courses, including Marketing Mix and Trade and Shopper Marketing. Prior to her current position, she served as a Research and Teaching Assistant at FGV from 2017 to 2021, contributing to academic projects and supporting faculty in their research efforts.
Education and Expertise
Marina Viotto completed her Bachelor of Business Administration at FGV from 2011 to 2015. She furthered her education with a Master's degree in Business Administration, specializing in Marketing, from 2017 to 2019. Following her master's, she pursued a Doctor of Philosophy (PhD) in Business Administration with a focus on Marketing, which she completed in 2022. During her studies, she received a T.A. scholarship and held scholarships from CNPq and FAPESP/Capes.
Background
Marina Viotto began her professional career as an intern at Danone Dairy in 2014, where she worked for nine months. She later interned at Johnson & Johnson in 2015 for ten months, gaining experience in marketing. Her academic journey at FGV has been complemented by her practical experiences, which have informed her teaching and research.
Research Interests and Projects
Marina Viotto's research interests center around consumer culture, particularly in the context of technology consumption, the self-tracking phenomenon, body-related consumption, and healthy lifestyles. She has been involved in significant research projects, including 'Consumption in the self-tracking phenomenon' and 'Inovações em ensino e aprendizagem na Educação Superior.' Her published works appear in notable journals such as Consumption Markets & Culture and the Journal of Business Management (RAE-Revista de Administração de Empresas).
Achievements in Academia
Throughout her academic career, Marina Viotto has received various scholarships that supported her studies, including a T.A. scholarship during her doctoral studies. Her contributions to research and teaching at FGV have established her as a knowledgeable figure in the field of marketing, particularly in the areas of consumer behavior and educational innovation.