Natália Nunes Andrade
About Natália Nunes Andrade
Natália Nunes Andrade is a Marketing and Events Analyst at Fundação Getulio Vargas, where she manages digital marketing projects and oversees influencer marketing campaigns. With a background in communication and marketing, she has held various roles in organizations such as Botafogo de Futebol e Regatas and Bclan Comunicação.
Current Role at FGV - Fundação Getulio Vargas
Natália Nunes Andrade serves as an Analista de Marketing e Eventos at Fundação Getulio Vargas since 2022. In this role, she collaborates with internal communication and marketing departments, as well as advertising agencies and internal clients. She manages digital marketing projects, focusing on SEO, content, and buyer persona strategies for FGV Educação Executiva units. Additionally, she oversees influencer marketing campaigns, including influencer selection, approval, management, and content creation. Andrade also organizes and develops visual communication for corporate events, both online and in-person, and creates communication strategies for event promotion.
Previous Experience in Marketing and Communication
Before joining Fundação Getulio Vargas, Natália Nunes Andrade held several positions in marketing and communication. She worked at Bclan Comunicação as Manager of Marketing from 2016 to 2022, where she managed various marketing initiatives. Prior to that, she was an Analista de mídia at Agência Mestre from 2021 to 2022. Andrade also gained experience as a Communication Intern at Botafogo de Futebol e Regatas in 2014 and as a Brand Publishing Intern at WEBEDIA from 2015 to 2016. Her early career included a role as a journalist at JORNAL O FLUMINENSE in 2012.
Educational Background and Specializations
Natália Nunes Andrade has a solid educational foundation in communication and marketing. She studied Communication and Journalism at Universidade Federal Fluminense, achieving a University Graduate degree from 2011 to 2016. She also pursued an Intercâmbio program at Universidade Lusófona - Centro Universitário Lisboa from 2014 to 2015. Andrade further specialized in Sports Marketing at the Polytechnic School of UFRJ, completing her studies in 2016. Additionally, she studied Digital Media Strategic Planning at Senac Brasil, earning a Graduated Degree from 2017 to 2018.
Skills in Marketing Strategy and Project Management
Natália Nunes Andrade possesses a range of skills in marketing strategy and project management. She develops performance strategies and monitors tactical actions for product promotion across various channels, including social media and digital campaigns. Andrade prepares monthly performance reports that highlight key performance indicators (KPIs). She leads project management for a new education portal, focusing on SEO and UX strategies. Additionally, she manages national campaign strategies, performance, and analysis for short and medium duration products at Fundação Getulio Vargas.