Priscilla Erthal
About Priscilla Erthal
Priscilla Erthal is a Brazilian educator and business consultant with extensive experience in digital marketing and business management. She currently holds positions at WCD Brasil, Fundação Getulio Vargas, and several other organizations while co-founding multiple companies focused on growth strategies.
Work at FGV - Fundação Getulio Vargas
Priscilla Erthal has been working as a Professor in the Postgraduate program at Fundação Getulio Vargas since 2019. In this role, she contributes to the academic development of students in various business disciplines. Her involvement at FGV reflects her commitment to education and her expertise in business management.
Education and Expertise
Priscilla Erthal studied Business Management at FGV - Fundação Getulio Vargas, where she earned her MBA from 2007 to 2008. She also completed the Advanced Board Room Program for Women at Saint Paul Escola de Negócios from 2017 to 2018. Additionally, she holds a degree in Publicity and Advertising from Pontifícia Universidade Católica do Rio de Janeiro, completed between 2000 and 2004. Her educational background supports her extensive experience in marketing and business strategy.
Background
Priscilla Erthal began her educational journey at Instituto Abel, where she completed her Elementary, Junior, and High School education from 1989 to 2000. She has held various roles in the corporate sector, including positions at Grupo Netshoes and Hotel Urbano, where she served as Marketing and Performance General Manager and CMO, respectively. Her diverse experiences have shaped her approach to business and marketing.
Achievements
Priscilla Erthal has played a significant role in the internationalization efforts of Netshoes, successfully expanding the company's presence into Argentina and Mexico. She co-founded Organica Evolução Exponencial in 2016, focusing on exponential growth strategies. Additionally, she has served as a mentor at EXAME PME and Endeavor Brasil, guiding emerging businesses in scaling their operations.
Current Roles and Contributions
Currently, Priscilla Erthal holds multiple positions, including Associate at WCD Brasil - WomenCorporateDirectors since 2019, Board Member at CESAR since 2020, and Co-founder of Organica 10.4.3 since 2019. She is also a member of the advisory board at Pinguim since 2021. Her ongoing contributions to various organizations highlight her commitment to advancing business practices and supporting women's leadership in corporate environments.