Rafaela Toia
About Rafaela Toia
Rafaela Toia is a marketing analyst at Fundação Getulio Vargas, where she coordinates web projects and manages online campaigns. She has extensive experience in marketing, having worked in various roles over the past 15 years in Rio de Janeiro.
Work at FGV - Fundação Getulio Vargas
Rafaela Toia has been working at Fundação Getulio Vargas as an Analista de Marketing since 2021. In this role, she coordinates web projects, manages the organization's website, social media, and landing pages. She is responsible for defining and monitoring tactical actions for product promotion, utilizing both offline and online strategies. Additionally, she manages the budget and oversees the monthly billing release for internal clients. Her experience includes organizing online corporate events with the presence of authorities.
Previous Experience in Marketing
Prior to her current position, Rafaela Toia worked at FSB Comunicação as a Gerente de Projetos from 2016 to 2021. She also served as an Executivo de Contas at PS10 Propaganda e Soluções from 2009 to 2016, accumulating seven years of experience in Rio de Janeiro. Earlier in her career, she worked as an Assistente de Atendimento at Giacometti Comunicação from 2008 to 2009. This diverse background has equipped her with a comprehensive understanding of marketing and project management.
Education and Expertise
Rafaela Toia studied Comunicação Social at Universidade Estácio de Sá, where she earned a Bacharel em Publicidade e Propaganda from 2003 to 2007. She furthered her education by obtaining an MBA in Marketing Digital e Comunicação On-line from Universidade Candido Mendes from 2018 to 2019. Her educational background provides her with a solid foundation in marketing principles and digital communication strategies.
Skills in Digital Marketing
Rafaela Toia utilizes tools such as Google Analytics and Google Ads to track the performance of online marketing campaigns. Her skills in digital marketing enable her to analyze data effectively and optimize campaigns for better results. She has experience in managing budgets and implementing strategies that enhance product promotion across various platforms.