Renato Marques
About Renato Marques
Renato Marques is a Postgraduate Professor in Digital Marketing, Digital Media, and Digital Business at Fundação Getulio Vargas, where he has worked since 2021. He has extensive experience in digital marketing and e-commerce, having held various managerial positions across notable companies in Latin America.
Work at FGV - Fundação Getulio Vargas
Renato Marques has been a Postgraduate Professor in Digital Marketing, Digital Media, and Digital Business at Fundação Getulio Vargas since 2021. In this role, he is responsible for educating students on various aspects of digital marketing and its applications in business. His expertise includes defining SEO and social media strategies as part of content planning and management.
Education and Expertise
Renato Marques holds a Postgraduate Degree in Marketing and Communications Management from USP - Universidade de São Paulo, completed in 2008. He also earned a Master of Business Administration (MBA) in Digital Marketing from FGV - Fundação Getulio Vargas in 2016. Currently, he is pursuing a PhD in Web Science and Technology at Universidade de Trás-os-Montes e Alto Douro, expected to conclude in 2028. Additionally, he has a Master Degree in Entrepreneurship and Innovation from USP, achieved in 2021.
Professional Experience
Renato Marques has held various positions in digital marketing across multiple organizations. He currently serves as Ebusiness Head Latam at Thermo Fisher Scientific since 2023. Previously, he worked at Nestlé Health Science as Digital Marketing, Ecommerce and CRM Executive Manager for Latin America from 2020 to 2023. His earlier roles include Digital Marketing Coordinator at Grupo Boticário and Communications and Digital Manager at Kumon Brasil.
Digital Marketing Strategies and Methodologies
In his professional capacity, Renato Marques is responsible for leading the evaluation and improvement of return on investment (ROI) in e-commerce and digital media initiatives. He employs agile methodologies such as SCRUM and Design Thinking in his digital marketing and e-commerce projects, ensuring effective project management and innovative solutions.
Experience in Latin American Markets
Renato Marques has extensive experience managing both B2B and B2C digital channels across multiple Latin American markets, including Argentina, Brazil, Chile, Colombia, and Mexico. His roles have involved setting goals, leading results monitoring processes, and distributing tools and data to business units, which enhances operational efficiency and marketing effectiveness.