Rita Martins
About Rita Martins
Rita Martins is a professor with extensive experience in psychology, marketing, and consumer behavior. She has worked at FGV since 2006 and has led numerous opinion research projects throughout her 27-year career.
Work at FGV - Fundação Getulio Vargas
Rita Martins has been a professor at Fundação Getulio Vargas (FGV) since 2006. Over her 18 years at FGV, she has contributed to the academic community through teaching and research. In addition to her role as a professor, she serves as a guest lecturer for corporate courses, sharing her expertise in marketing and consumer behavior with professionals in various industries.
Education and Expertise
Rita Martins holds a Master's degree in Psychology from Universidade Gama Filho, where she studied from 2001 to 2003. She also completed a specialization in Market Research at Universidade do Estado do Rio de Janeiro from 1999 to 2000. Her academic journey includes a Bachelor's degree in Social Communication from FACHA, obtained between 1990 and 1994, and a specialization in Marketing from ESPM Escola Superior de Propaganda e Marketing in 1996-1997. Additionally, she studied Clinical Psychoanalysis at SBPI from 2015 to 2017.
Background
Rita Martins has 27 years of professional experience that spans various fields, including market activities, teaching, and clinical practice. Her career began in marketing at Sendas S/A in 1997, where she worked for 11 months. This diverse background informs her teaching and research, particularly in the areas of consumer behavior and opinion research.
Achievements in Research and Teaching
Throughout her career, Rita Martins has led numerous opinion research projects and studies focused on consumer behavior. Her work in this area has contributed to a deeper understanding of market dynamics and consumer preferences. As a professor, she has played a significant role in educating future professionals in the fields of marketing and psychology.