Rodrigo Iturriaga
About Rodrigo Iturriaga
Rodrigo Iturriaga is a Database Marketing Coordinator with over 20 years of experience in business intelligence and marketing intelligence. He has held various roles in Brazil and Qatar, including positions at Citi, IBM, and Ernst & Young, and has a strong background in customer segmentation and insights generation.
Work at FGV - Fundação Getulio Vargas
Rodrigo Iturriaga has been serving as the Database Marketing Coordinator (Dbm) at Fundação Getúlio Vargas since 2022. In this role, he applies his extensive experience in database marketing to enhance the institution's marketing strategies and customer engagement efforts. His work focuses on leveraging data to inform decision-making processes and improve overall marketing effectiveness.
Professional Experience in Database Marketing
Rodrigo Iturriaga has over 20 years of experience in business intelligence and marketing intelligence. His career includes significant roles such as Database Marketing Analyst at Brasif from 2005 to 2008, and as a Database Analyst at Accenture from 2001 to 2005. He also worked at Citi in Planning, Database Marketing, and Customer Relationship Management from 2000 to 2001. His expertise lies in customer segmentation and insights generation, which support business decisions.
Background in Education and Specializations
Rodrigo Iturriaga holds a Data Processing Degree from Pontifícia Universidade Católica do Rio de Janeiro, completed between 1996 and 2002. He furthered his education with a Data Mining Extension in 2005 and a Direct Marketing Specialization in 2006, both from ABEMD / SENAC-RJ. Additionally, he earned an MBA in Business Management from Ibmec from 2011 to 2012, enhancing his managerial and analytical skills.
International Experience and Military Service
Rodrigo Iturriaga gained international experience while working in Doha, Qatar, from 2017 to 2020 as an Office Coordinator for the Ministry of Defense Qatar Armed Forces. During his military service in Qatar, he led the self-defense department office and was responsible for teaching self-defense classes at the National Military Service, showcasing his leadership and instructional capabilities.
Achievements in Project Management
Throughout his career, Rodrigo Iturriaga has managed IT projects and supported accounting auditing projects using Computer Assisted Audit Techniques (CAAT) during his tenure at Ernst & Young from 2008 to 2015. His role as Accompaniment of Projects (PMO) at IBM from 1998 to 2000 further solidified his project management skills, contributing to his comprehensive understanding of business operations.