Rogerio Ramalho
About Rogerio Ramalho
Rogerio Ramalho is a Professor of Critical Studies of Consumer Behavior at Fundação Getulio Vargas and has extensive experience in academic and business settings, including roles at Ibmec and Universidade Gama Filho. He is also the Founding Executive Director and CMO of CRMD Consulting, specializing in consumer behavior strategies.
Work at FGV - Fundação Getulio Vargas
Currently, Rogerio Ramalho serves as a Professor of Critical Studies of Consumer Behavior in the MBA program at Fundação Getulio Vargas (FGV). He has held this position since 2019, contributing to the academic landscape with a focus on consumer behavior analysis. Additionally, he teaches Marketing and Business Management in the MBA program at FGV, a role he has maintained since 2009. His extensive experience at FGV includes involvement in various academic initiatives and leadership roles.
Experience at Ibmec
Rogerio Ramalho worked at Ibmec from 2014 to 2018, where he held multiple positions including Academic Coordinator for the Executive MBA in Business Management and the Executive MBA in Strategic Marketing. In these roles, he was responsible for overseeing program development and academic quality. He also served as a Professor of Marketing and Business Management during this period, contributing to the education of graduate students in Rio de Janeiro.
Founding Executive Director at CRMD Consulting
Since 2014, Rogerio Ramalho has been the Founding Executive Director of CRMD Consulting, a firm specializing in consumer behavior and disruptive strategies for the premium B2C sector. In addition to his executive role, he has served as the Chief Marketing Officer (CMO) since 2015, guiding the company's strategic direction and marketing initiatives. His leadership at CRMD Consulting reflects his commitment to integrating academic insights with practical business applications.
Academic Background and Qualifications
Rogerio Ramalho holds a Master's degree in Administration from Fundação Getulio Vargas, which he completed from 2005 to 2008. He also studied at PUC-RJ, where he earned a Master in Business Administration with a focus on Customer Relationship Management from 2003 to 2004. His undergraduate education includes a Bachelor in Business Administration from Unigranrio, completed from 1997 to 2002. Additionally, he pursued an extension in Research, Science, and Philosophy at Duke University from 2008 to 2009.
Leadership and Research Focus
Rogerio Ramalho has held various academic leadership roles, including Academic Director and President of the Academic Nucleus for Development. His research and consultancy work focus on themes related to identity, sign and meaning, and the interplay between culture and consumption. He has been involved in several academic institutions, including FGV-Ebape, PUC-Rio, and UFRJ, contributing to the advancement of knowledge in consumer behavior and marketing strategies.