Tania Limeira
About Tania Limeira
Tania Limeira is a professor at Fundação Getulio Vargas, where she has worked since 1998. She has an extensive background in marketing, having held managerial positions at companies such as Microsoft, Johnson & Johnson, and Racional Engenharia.
Work at FGV - Fundação Getulio Vargas
Tania Limeira has been a professor at Fundação Getulio Vargas (FGV) since 1998. Over her 26 years at FGV, she has contributed to the academic community in São Paulo, focusing on business administration. Her long tenure reflects her commitment to education and her expertise in the field.
Education and Expertise
Tania Limeira holds multiple degrees from Fundação Getulio Vargas. She completed her Bacharelado em Administração from 1977 to 1981, followed by a Mestrado em Administração de Empresas from 1982 to 1984. She later achieved a Doutorado in Administração de Empresas between 1985 and 1988. Additionally, she earned a Doutorado in Ciências Sociais from Pontifícia Universidade Católica de São Paulo from 2007 to 2011.
Professional Experience at Microsoft
Tania Limeira worked at Microsoft as Gerente de Marketing de Varejo from 1993 to 1999. During her six years in this role, she was based in São Paulo e Região, Brasil, where she managed marketing strategies for retail operations.
Previous Roles in Marketing and Planning
Before her time at Microsoft, Tania Limeira held several marketing and planning positions. She worked at Johnson & Johnson as Gerente de Marketing from 1981 to 1988 and at Racional Engenharia as Gerente de Planejamento e Marketing for one year in 1989. These roles contributed to her extensive experience in marketing within various industries.