Taynara Cardoso š©āš»
About Taynara Cardoso š©āš»
Taynara Cardoso is a Marketing and Communication Analyst at FundaĆ§Ć£o Getulio Vargas in Rio de Janeiro, Brazil, with extensive experience in digital marketing and analytics. She has a strong academic background, currently pursuing an MBA while applying her skills in SEO, AdWords, and campaign performance monitoring.
Work at FGV - FundaĆ§Ć£o Getulio Vargas
Taynara Cardoso has been working at FundaĆ§Ć£o Getulio Vargas as an Analista de Marketing e ComunicaĆ§Ć£o since 2022. In this role, she focuses on implementing marketing strategies and communication initiatives in Rio de Janeiro, Brasil. Her responsibilities include monitoring campaign performance metrics and improving ad performance through automated rules and negative keyword strategies.
Education and Expertise
Taynara Cardoso is currently pursuing a Master of Business Administration (MBA) in Marketing, Branding, and Growth at PUC-RS, which she began in 2022. Additionally, she has an MBA in GestĆ£o de NegĆ³cios from Universidade Candido Mendes, achieved in 2018. She holds a Bachelor's degree in ComunicaĆ§Ć£o Social from Faculdade FACHA, completed in 2016. Taynara possesses advanced skills in SEO, Google AdWords, and web analytics.
Background in Marketing
Taynara has a diverse background in marketing, having worked in various roles since 2011. Her previous positions include Analista de Marketing at Casa & Video from 2019 to 2021, and Analista de Marketing SĆŖnior at Impacta LawTech from 2021 to 2022. She has also held roles at Elsevier, Jeronimo da Veiga Empreendimentos e ParticipaƧƵes Ltda, and Filiperson PapĆ©is Especiais, contributing to her extensive experience in the field.
Achievements in Campaign Management
In her marketing roles, Taynara Cardoso has successfully developed strategies for acquiring new clients through both paid and organic channels. She utilizes A/B testing to enhance the effectiveness of marketing campaigns and conducts keyword research to improve search engine optimization. Her expertise includes analyzing user experience on websites and proposing enhancements based on her findings.
Volunteer Experience
Since 2023, Taynara has been volunteering as an Analista de AdWords e Analytics at Se Doar. In this capacity, she applies her marketing skills to support the organization, focusing on optimizing ad campaigns and analyzing performance metrics to maximize the impact of their marketing efforts.