Valeria Soledad Barreira
About Valeria Soledad Barreira
Valeria Soledad Barreira is a Digital Communication and Marketing Analyst with extensive experience in strategic media planning for major national and LATAM accounts. She currently works at Fundação Getúlio Vargas, focusing on executive education and web project development.
Current Role at FGV - Fundação Getulio Vargas
Valeria Soledad Barreira serves as an Analista de Comunicação e Marketing Digital at Fundação Getúlio Vargas since 2021. In this role, she focuses on strategic planning for Executive Education. Her responsibilities include developing web projects aimed at enhancing navigation and usability, collaborating closely with the UX team. Additionally, she manages financial controls and oversees invoice management, ensuring efficient operations within her department.
Previous Experience at Altermark
Valeria worked at Altermark in various roles from 2017 to 2021. She began as an Estagiário de planejamento de mídia for three months in 2017, followed by a two-year tenure as Assistente de Mídia from 2017 to 2019. In 2021, she advanced to the position of Coordenadora de Conta LATAM, where she managed accounts for seven months. Throughout her time at Altermark, she focused on client communication and strategic media planning.
Educational Background in Marketing
Valeria studied at multiple institutions to enhance her marketing expertise. She earned a Bacharelado in Publicidade e Propaganda from Universidade Anhembi Morumbi between 2016 and 2018. She furthered her education at São Paulo Digital School, completing a COMUNICAMP program in Marketing Digital in 2020. Most recently, she pursued a Pós-graduação Lato Sensu in Marketing e Mídias Digitais at Fundação Getulio Vargas from 2021 to 2022.
Strategic Media Planning Experience
Valeria has significant experience in strategic media planning for major national and LATAM accounts. She has worked with prominent brands such as YDUQS, Multishow, Tim, HBO, Ford, and Electrolux. Her role involved analyzing marketing action results with a focus on performance across various channels, including online campaigns, websites, press relations, relationship marketing, and events.