Victoria Rodner, PhD.
About Victoria Rodner, PhD.
Victoria Rodner, PhD, is a Postdoctoral Research Fellow and Lecturer in Marketing at FGV - EAESP in São Paulo, Brazil. Her research focuses on branding strategies of Pentecostal churches and the dynamics of value generation in contemporary art.
Current Position at FGV - Fundação Getulio Vargas
Victoria Rodner serves as a Postdoctoral Research Fellow and Lecturer in Marketing at FGV - EAESP in São Paulo, Brazil. She has held this position since 2016, contributing to both research and teaching in the field of marketing. Her postdoctoral research focuses on the branding strategies of Brazil’s Pentecostal and Neopentecostal churches, analyzing marketing tactics such as copycat and reversal branding strategies.
Education and Expertise
Victoria Rodner has an extensive educational background. She earned her Doctor of Philosophy (PhD) in Arts Marketing from King's College London, University of London, from 2011 to 2014. She also holds a Master of Arts (MA Honours) in Art History from the University of St. Andrews, completed between 1997 and 2001. Additionally, she obtained a Master of Science (MSc) in Business Management with Entrepreneurship from Edinburgh Napier University in 2004 and a Master of Arts (MA) in Museum Education from the University of the Arts in 2002.
Previous Work Experience
Victoria Rodner has diverse work experience in education and cultural institutions. She worked as an EFL Lecturer at Edinburgh's Telford College from 2008 to 2011 and as a Lecturer/Tutor at Edinburgh Napier University from 2009 to 2011. Her international experience includes teaching English in Bangkok, Thailand, and serving as a Public Service Interpreter/Translator for The City of Edinburgh Council. Additionally, she completed an internship at the Philadelphia Museum of Art from 2001 to 2002.
Research Contributions
Victoria Rodner has made significant contributions to the field of arts marketing through her research. She published 'The Art Machine: Dynamics of a Value Generating Mechanism for Contemporary Art' in Arts Marketing: An International Journal, focusing on value generation in contemporary art. Her work includes studies on emerging art markets and the Venice Biennale, as well as the commercialization of cultural institutions. She has also authored and co-authored several papers addressing various aspects of creativity and branding in the arts.
Publications and Academic Work
Victoria Rodner has published multiple papers in reputable journals. Notable works include 'Finding the Perfect Fit – Paradigmatic Choices for Novice and Experienced Qualitative Researchers' in Symbolic Interaction, and 'A Tale of Two Cities: Can Socio-Economic Factors Thwart Creativity in London and Berlin?' also in Symbolic Interaction. She co-authored 'Tainted Museums: “Selling Out” of Cultural Institutions' in the International Journal of Nonprofit and Voluntary Sector Marketing, and 'The Art of Branding – Lessons from Visual Artists' in Arts Marketing: An International Journal, analyzing branding strategies in the visual arts sector.