Candice Johns
About Candice Johns
Candice Johns is a Senior Marketing Manager with expertise in data-driven marketing and video production. She has a strong background in developing go-to-market strategies and has worked in various roles across multiple companies, including FiberLight, LLC and Verizon.
Current Role at FiberLight
Candice Johns serves as the Senior Marketing Manager at FiberLight, LLC, a position she has held since 2021. In this role, she is responsible for overseeing various marketing initiatives, including digital marketing and social media engagement. She plays a key role in the company's digital transformation initiatives, focusing on channel leadership and market expansion. Her responsibilities include coordinating product conceptualization, development, and launch, ensuring that these efforts align with the overall marketing strategies of the company.
Previous Experience in Marketing and Sales
Prior to her current position, Candice Johns held various roles that contributed to her extensive marketing and sales experience. She worked at Manna Pro Products, LLC as a Writer and Content Developer from 2016 to 2017. She also served as a Strategic Partner Manager at FiberLight, LLC for five months in 2021. Her experience includes roles at EG Media Ltd as a Sales and Freelance Writer, Verizon as an Outside Sales Representative, and Global Crossing Telecommunications, Inc as a Senior Sales Representative.
Education and Expertise
Candice Johns earned a Bachelor of Arts degree from Western Kentucky University, majoring in Fine/Studio Arts and minoring in Creative Writing. Her educational background supports her expertise in data-driven marketing and video production, which are essential for her role in digital marketing. She has developed strong skills in creating go-to-market strategies, product launches, and brand development, contributing to increased market share and brand awareness.
Background in Content Development
Candice Johns has a solid background in content development, having worked as a Writer and Content Developer at multiple organizations, including Ogden Publications and Manna Pro Products, LLC. She oversees the development of press releases, articles, interviews, and blog posts, ensuring consistent communication of the company's message. Her experience in negotiating complex contracts, particularly in the telecommunications and data center sectors, further enhances her capabilities in marketing and communication.
Achievements in Marketing Strategy
Throughout her career, Candice Johns has successfully managed and executed website development projects aimed at increasing market share and brand awareness. She has developed vertical sales segmentation strategies based on market opportunities, enhancing targeted marketing efforts. Her contributions to product launches and brand development have played a significant role in improving market presence and customer engagement for the companies she has worked with.