Catherine Smith
About Catherine Smith
Catherine Smith is a PR Strategy Lead at Fiddlehead®, with a background in communications and marketing spanning over two decades. She has held key positions at various organizations, including Linden Lab and Rockstart, and integrates her passion for the outdoors into her PR strategies.
Current Role at Fiddlehead®
Catherine Smith serves as the PR Strategy Lead at Fiddlehead® since 2021. In this role, she focuses on developing and implementing public relations strategies that align with the company's goals. Her position is based in the Asheville, North Carolina Area, where she leverages her extensive experience in communications to enhance the brand's visibility and engagement.
Previous Experience in Communications and PR
Prior to her current role, Catherine Smith held several significant positions in communications and public relations. She worked at Rockstart as the Communications and PR Lead from 2015 to 2017 in the Amsterdam Area, Netherlands. Before that, she served as the Head of Communications at Linden Lab from 2003 to 2010, splitting her time between San Francisco, CA, and Amsterdam, The Netherlands. Additionally, she was the Chief Marketing Officer at Midtown Alliance from 2013 to 2015 in Atlanta, GA, and worked as a Marketing Manager at Cartoon Network from 1992 to 1997.
Educational Background
Catherine Smith studied at Auburn University, where she earned a Bachelor of Science degree in Political Science. This educational background provides her with a foundational understanding of communication strategies and public engagement, which she applies in her professional roles.
Passion for the Outdoors and Its Influence
Catherine Smith has a passion for the outdoors, which informs her approach to creative communications and public relations strategies. Her interest in nature and outdoor activities influences her work, allowing her to develop campaigns that resonate with audiences who share similar values.
Integration of Technology and PR Expertise
Catherine combines her interest in technology and innovation with her public relations expertise to address unique challenges. This integration allows her to create effective communication strategies that leverage modern tools and platforms, enhancing her ability to connect with diverse audiences.