Melinda Byerley
About Melinda Byerley
Melinda Byerley is the Founder and CEO of Fiddlehead® and a prominent figure in digital marketing analytics, known for her pioneering work with Omniture in 2003. She has over 20 years of industry experience and currently hosts the podcast 'Stayin' Alive in Tech', while also serving as a guest author for VentureBeat.
Work at Fiddlehead®
Melinda Byerley serves as the Founder and CEO of Fiddlehead®, a marketing firm she established in 2014. Under her leadership, Fiddlehead® has become one of the most successful women-led firms in the marketing sector. She has been actively involved in various capacities at Fiddlehead® since its inception, including serving as a Podcast/Video Guest. The firm focuses on integrating data-driven strategies into marketing practices, aligning with Byerley's extensive experience in marketing analytics.
Education and Expertise
Byerley holds an MBA in Finance from Cornell University's Johnson Graduate School of Management, where she studied from 2000 to 2002. She also earned a BFA in Theatre Arts with a focus on Stage Management from Illinois Wesleyan University. Her educational background complements her over 20 years of industry experience in marketing analytics and executive advising. Additionally, she became one of the world's first officially certified Bullet Journal® Method trainers in 2023, enhancing her expertise in productivity and life management.
Background
Byerley has a diverse professional background, having held various leadership roles in notable companies. She was the Chief Marketing Officer at Poll Everywhere Inc. and the Vice President of Marketing and Product Management at PlantSense. Her career also includes significant contributions to PayPal, where she was instrumental in the integration of Omniture in 2003. Byerley has worked with several other organizations, including eBay, Linden Lab, and Check Point Software Technologies, focusing on marketing and product initiatives.
Achievements
Byerley's achievements include pioneering the integration of Omniture at PayPal, which advanced digital marketing analytics capabilities. She chairs the Data & Analytics Association's Data Ethics Committee, advocating for ethical data practices. Byerley has also transitioned into the marketing AI sector, creating the 'Let's Get Real' Substack in February 2023, inspired by her personal experiences. She has survived early-stage breast cancer and uses her journey to inform her work in marketing and coaching.
Current Roles and Initiatives
In addition to her role at Fiddlehead®, Byerley hosts the 'Stayin' Alive in Tech' podcast, focusing on AI and seeking new guests. She has been a Guest Author for VentureBeat since 2015, contributing insights on marketing and technology. Byerley actively advises Silicon Valley startups and executives, helping them create data-driven cultures and effective data narratives. Her commitment to public speaking has been ongoing since 1995, reflecting her dedication to sharing knowledge and expertise.