Parker Nelson, Sca
About Parker Nelson, Sca
Parker Nelson is the Director of CRM at Fieldwire by Hilti, where he has worked since 2022. He has extensive experience in CRM strategy development and data analytics, having held various product management and CRM roles across multiple companies since 2016.
Work at Fieldwire
Parker Nelson currently serves as the Director of CRM at Fieldwire by Hilti, a position he has held since 2022. In this role, he focuses on developing and implementing CRM strategies that leverage data analytics to enhance customer satisfaction and drive revenue growth. Prior to this position, he worked briefly as a Senior Salesforce Administrator at Fieldwire in 2022. His responsibilities include generating comprehensive executive reports on CRM performance metrics and effectively communicating CRM strategies to stakeholders.
Education and Expertise
Parker Nelson completed his high school education at Provo High School, earning a High School Diploma from 2003 to 2007. He furthered his education at Brigham Young University - Idaho, where he studied Business Finance and obtained a Bachelor of Business Administration (BBA) from 2012 to 2016. Additionally, he has pursued professional development through Trailhead by Salesforce, achieving the Salesforce Certified Administrator credential in 2018.
Background in Product Management
Parker Nelson has a solid background in product management, having held various roles in this capacity. He worked as a Product Manager at SecurityMetrics from 2016 to 2020, where he developed CRM strategies to enhance customer satisfaction. He also served as a Product Manager at Bright Power, Inc. for nine months in 2020 to 2021, and briefly at PayPal in 2021. His experience includes implementing scalable CRM solutions and utilizing visualization tools for data analytics.
Experience as Salesforce Consultant
From 2021 to 2023, Parker Nelson worked as a Salesforce Consultant at San Tan Business Consulting in Phoenix, Arizona. In this role, he applied his expertise in Salesforce to assist clients in optimizing their CRM systems. His work involved staying updated on industry trends and leveraging advanced CRM technologies to enhance organizational growth and customer satisfaction.
CRM Strategy Development
Parker Nelson has demonstrated proficiency in developing and implementing CRM strategies that utilize data analytics and insights. His approach focuses on driving revenue growth and improving customer satisfaction. He effectively communicates these strategies and results to stakeholders, which supports revenue optimization initiatives. His skills in API and software design further enable him to implement scalable CRM solutions aligned with business goals.