Vinicius Aguiari
About Vinicius Aguiari
Vinicius Aguiari serves as the Head of Marketing at Fielo, where he manages a marketing team and specializes in account-based marketing strategies. He has a diverse background in marketing roles across various companies, including Eventbrite and GFI Software, and has pioneered growth hacking in Brazil.
Work at Fielo
Vinicius Aguiari serves as the Head of Marketing at Fielo, a position he has held since 2022. In this role, he manages a marketing team that includes a marketing assistant and a sales development representative (SDR). His responsibilities encompass overseeing marketing strategies and initiatives aimed at driving growth and engagement.
Previous Experience in Marketing
Prior to his current role, Vinicius worked at GFI Software as a Demand Generation Specialist from 2017 to 2022. He also held positions at Eventbrite, where he served as Marketing Coordinator for seven months in 2014 and as Marketing Content Manager from 2014 to 2016. Additionally, he worked as a Public Relations Manager at FirstCom Comunicação for seven months in 2014 and as an Editor at Info Exame from 2010 to 2013.
Education and Expertise
Vinicius Aguiari studied at ESPM Escola Superior de Propaganda e Marketing, where he earned a Master of Business Administration (M.B.A.) in Marketing from 2012 to 2013. He also holds a Bachelor's degree in Comunicação e Jornalismo from UEL - Universidade Estadual de Londrina, completed from 2002 to 2005. His expertise includes account-based marketing (ABM) campaigns, partner marketing, and growth funnel optimization using the AARRR framework.
Pioneering Growth Hacking
Vinicius is recognized for pioneering growth hacking in Brazil. He developed a well-regarded course on the subject, contributing to the marketing landscape in the region. His focus on innovative marketing strategies has established him as a knowledgeable figure in the field.
Early Career in Journalism
Vinicius began his career in journalism, working as a Reporter at Folha de S.Paulo from 2008 to 2010. He transitioned to editorial roles, including his position as an Editor at Info Exame from 2010 to 2013, before moving into the marketing sector.