Caroline Lewis
About Caroline Lewis
Caroline Lewis is a Senior Strategist at FIG in New York, where she guides brand strategy and develops research offerings. She has a background in graphic design and has worked with notable clients such as Benjamin Moore and Children's Hospital Colorado.
Current Role at FIG
Caroline Lewis serves as a Senior Strategist at FIG, where she has been employed since 2022. In her role, she guides brand strategy and develops research offerings. Her work includes conducting exploratory interviews, ethnographies, and quantitative surveys. She is part of the team that contributed to FIG being recognized in the 2022 Ad Age Agency A-List.
Previous Experience in Advertising
Before joining FIG, Caroline Lewis held several positions in the advertising industry. She worked at Grey Group as a Strategist from 2017 to 2021, where she gained experience over four years. Prior to that, she was a Junior Data Strategist at 360i for three months in 2017. Most recently, she served as a Senior Strategist at Decoded Advertising for one year in 2021-2022.
Educational Background
Caroline Lewis studied at Parsons School of Design - The New School, where she achieved a degree in Graphic Design. Additionally, she attended Wake Forest University, focusing on Entrepreneurship, Global Trade & Commerce, and Politics & International Affairs.
Client Contributions
Throughout her career, Caroline Lewis has contributed to projects for various notable clients. Her portfolio includes work for Benjamin Moore, Simple Mills, Illumina, and Children's Hospital Colorado. These projects reflect her strategic capabilities and expertise in brand development.