Jacklyn Baillergeon
About Jacklyn Baillergeon
Jacklyn Baillergeon is a Strategy Director at FIG, with a background in strategic roles at various advertising agencies including McCann New York and Mullen. She holds a Bachelor of Arts in Political Science and a Bachelor of Science in Journalism from the University of Kansas.
Current Role at FIG
Jacklyn Baillergeon serves as the Strategy Director at FIG, a position she has held since 2021. In this role, she focuses on developing strategic initiatives that align with the company's goals and enhance brand storytelling. Her experience in strategy allows her to work effectively with various teams to create impactful marketing solutions.
Previous Experience at McCann New York
Jacklyn Baillergeon has extensive experience at McCann New York, where she held multiple roles. She started as a Strategy Intern in 2015, followed by positions as Associate Strategist from 2015 to 2016, Strategist from 2016 to 2018, and Senior Strategist from 2019 to 2021. Additionally, she briefly served as Associate Director, Strategy in 2021. Her time at McCann provided her with a solid foundation in strategic planning and brand development.
Internships and Early Career
Jacklyn Baillergeon's early career included several internships that contributed to her professional development. She interned at Mullen in 2014 for two months in the Planning department, and at Razorfish as an Associate Account Planner Intern in the same year. Additionally, she worked at The Martin Agency in 2013 as an intern on the Digital Engagement Team, and at Kansas City Power & Light as a Corporate Communications Intern in 2012.
Education and Academic Background
Jacklyn Baillergeon studied at the University of Kansas, where she earned a Bachelor of Arts in Political Science and a Bachelor of Science in Journalism. She also completed a Minor in Business. During her time at the university, she worked as a Research Assistant in the Department of Political Science and as an Interactive Team Student Assistant in the Office of Marketing Communications.
Professional Interests
Jacklyn Baillergeon has a strong interest in working with brands that evoke emotions and tell compelling stories. She is passionate about uncovering simple truths and connecting them to cultural narratives through effective storytelling. This focus on emotional engagement informs her strategic approach in her current role and throughout her career.