Leigh B
About Leigh B
Leigh B is an Art Director at FIG in New York, where she has worked since 2022. She emphasizes the importance of blending skill with authenticity and has a passion for storytelling and cultural exploration in her creative projects.
Work at Fig
Leigh B serves as an Art Director at FIG, a role she has held since 2022. Based in New York, she has contributed to various projects that emphasize her belief in blending skill with authenticity. Her work at FIG showcases her passion for storytelling and cultural exploration, which she integrates into her creative processes. Leigh's approach focuses on capturing the audience's attention through meaningful narratives and visual elements.
Previous Experience in Art Direction
Before joining FIG, Leigh B worked as an Art Director at the BLAC Internship Program for a duration of two months in 2022. This role allowed her to develop her skills in a collaborative environment and gain practical experience in the field of art direction. Her time at BLAC contributed to her understanding of the creative industry and enhanced her ability to convey stories visually.
Participation in D&AD Shift with Google
In 2022, Leigh B participated in the D&AD Shift with Google program. This initiative is designed to support emerging creatives by providing them with opportunities to develop their skills and network within the industry. Her involvement in this program reflects her commitment to professional growth and her dedication to the creative community.
Creative Philosophy and Approach
Leigh B believes in the importance of infusing personality into her projects. She emphasizes the power of personal expression in creative work, which allows her to connect with audiences on a deeper level. Her approach to art direction is characterized by a focus on authenticity and the cultural nuances that inform her storytelling.