Philip De Meulemeester
About Philip De Meulemeester
Philip De Meulemeester is a Group Strategy Director at FIG, with a diverse background in advertising and planning across major cities worldwide. He has held various roles at notable agencies including Saatchi & Saatchi, BBDO Worldwide, and Colenso BBDO, and is committed to integrating art into advertising.
Current Role at FIG
Philip De Meulemeester serves as the Group Strategy Director at FIG, a position he has held since 2023. In this role, he contributes to the agency's strategic direction and creative initiatives. His work focuses on integrating innovative strategies into advertising campaigns, aligning with FIG's reputation for creativity in the industry.
Previous Experience at FIG
Prior to his current role, Philip was the Strategy Director at FIG from 2021 to 2023. During this time, he played a significant role in shaping the agency's strategic vision and enhancing its advertising effectiveness. His contributions were instrumental in maintaining FIG's competitive edge in the market.
Career Background in Advertising
Philip has extensive experience in the advertising industry, having worked in various capacities across several notable agencies. He was a Global Planning Director at BBDO Worldwide from 2019 to 2021 and served as VP Planning Director for a brief period in 2021. His earlier roles include Senior Planner at Colenso BBDO in Auckland and Planner at Saatchi & Saatchi in London.
Education and Expertise
Philip holds a Master’s degree in Industrial/Organizational Psychology from Ghent University. His educational background complements his professional experience, providing him with insights into consumer behavior and strategic planning within the advertising sector.
International Experience
Philip has lived and worked in four major cities across three continents: Shanghai, London, Auckland, and New York. This international experience has equipped him with a diverse perspective on global markets and cultural nuances, enhancing his ability to develop effective advertising strategies.