Elizabeth Caputo
About Elizabeth Caputo
Elizabeth Caputo is a Content Strategist with a strong background in branding and community building through content. She has worked at Figo Pet Insurance since 2021 and specializes in marketing to a millennial audience.
Work at Figo Pet Insurance
Elizabeth Caputo has been serving as a Content Strategist at Figo Pet Insurance since 2021. In this role, she focuses on developing and implementing content strategies that resonate with both pet owners and the broader community. Her work aims to enhance brand visibility and engagement, particularly within the pet insurance sector. Based in Chicago, Illinois, she leverages her expertise in digital marketing to create impactful content that appeals to a diverse audience.
Education and Expertise
Elizabeth Caputo has a solid educational foundation with a Bachelor of Arts in English Literature and Cultural Studies from Kalamazoo College, where she studied from 2009 to 2013. She furthered her education at Lancaster University, focusing on English Literature (British and Commonwealth) and Psychology for one year in 2011 to 2012. This academic background supports her expertise in branding and community building through content.
Background
Elizabeth Caputo studied at Grosse Pointe South, where she developed an interest in literature and cultural studies. Her background includes extensive experience in digital marketing, particularly in e-commerce. She has a strong focus on creating content strategies that engage a large millennial audience, reflecting her understanding of contemporary marketing trends.
Achievements in Content Strategy
In her career, Elizabeth Caputo has developed creative content strategies that successfully engage both celebrities and the general public. Her work emphasizes the importance of community building through effective branding and content marketing. This approach has allowed her to connect with diverse audiences and enhance brand engagement.