Kiera Blessing
About Kiera Blessing
Kiera Blessing is a Senior Content Marketing Manager at Finch, where she applies her extensive background in journalism and marketing to create engaging content. She previously held various roles in content marketing and journalism, including Interim Head of Marketing at Airhouse and Correspondent at The Boston Globe.
Current Role at Finch
Kiera Blessing serves as the Senior Content Marketing Manager at Finch, a position she has held since 2024. In this role, she focuses on creating and executing content strategies that resonate with the target audience. Her responsibilities include developing holistic marketing campaigns that integrate SEO, demand generation strategies, and social media. Kiera employs a journalistic approach to content marketing, ensuring that her work is informed by thorough research and audience insights.
Previous Experience at Airhouse
Before her current role at Finch, Kiera Blessing worked at Airhouse in various capacities. She served as the Interim Head of Marketing for seven months in 2023, where she led marketing initiatives remotely. Prior to that, she was a Content Writer for one year, contributing to the company's content strategy. Additionally, she briefly held the position of Content Strategist for one month in 2023, showcasing her versatility in content roles within the organization.
Background in Journalism
Kiera Blessing has a strong background in journalism, having worked as a Correspondent for The Boston Globe for one year. She also served as a Staff Reporter and Photographer for North Of Boston Media Group for four years. Her journalistic experience informs her content marketing approach, allowing her to identify audience pain points and create content that addresses those needs. Kiera's work in journalism includes roles at various publications, enhancing her storytelling and reporting skills.
Education and Qualifications
Kiera Blessing holds a Bachelor of Science degree in Journalism from Boston University. Her education provided her with a solid foundation in writing, reporting, and media ethics. This academic background supports her professional endeavors in content marketing, where she combines her journalistic skills with marketing strategies to create impactful content.
Content Marketing Approach
Kiera Blessing utilizes a unique approach to content marketing that emphasizes understanding the audience. She conducts interviews with subject matter experts, product managers, customers, and prospects to gain insights into their needs and preferences. This method allows her to craft content that resonates with the audience, making them feel seen and heard. Her focus on creating engaging and approachable content has been a hallmark of her marketing career.