Shir Fomin
About Shir Fomin
Shir Fomin is a Senior Demand Generation Manager with extensive experience in marketing roles across various companies in the SaaS industry. Proficient in Adobe Creative Suite and Google Analytics, Fomin specializes in multichannel marketing campaigns and account-based marketing strategies.
Current Role at Finch
Shir Fomin serves as the Senior Demand Generation Manager at Finch, a position held since 2023. In this role, Fomin focuses on developing and implementing demand generation strategies to enhance the company's marketing efforts. This position builds on Fomin's extensive experience in demand generation within the SaaS industry.
Previous Experience in Demand Generation
Prior to joining Finch, Shir Fomin held several roles in demand generation. Fomin worked at Ada as Demand Generation Manager from 2020 to 2022 and later served as Senior Manager, Demand Generation for 10 months in 2022. Additionally, Fomin worked at Resolve as Senior Demand Generation Manager from 2022 to 2023, further solidifying expertise in creating effective marketing campaigns.
Education and Expertise
Shir Fomin studied at the University of Waterloo, where a Bachelor’s Degree in Environment and Business was achieved. Fomin also obtained a Certificate in Strategic Marketing from Ryerson University. This educational background supports Fomin's proficiency in marketing strategies and content creation tailored for B2B services.
Skills in Marketing Tools
Fomin possesses proficiency in Adobe Creative Suite, utilized for designing marketing materials. Additionally, Fomin is skilled in using Google Analytics for tracking and optimizing marketing campaigns. Expertise in leveraging Terminus for account-based marketing strategies is also part of Fomin's skill set.
Career Background
Shir Fomin has a diverse background in marketing roles across various companies. Fomin's career includes positions such as Marketing Coordinator and Digital Marketing Specialist at Blueprint Software Systems, Marketing and Operations Analyst at Overbond, and Digital Marketing Intern at Central Station Toronto. This varied experience contributes to a comprehensive understanding of marketing dynamics.