Alex Keshen
About Alex Keshen
Alex Keshen serves as the Senior Global Travel Publisher at Finder, a position he has held since 2019. With a background in travel publishing and content strategy, he has developed a global content strategy and launched travel initiatives in various international markets.
Work at Finder
Alex Keshen has been serving as the Senior Global Travel Publisher at Finder since 2019. In this role, he has developed a global content strategy that focuses on maximizing conversions while minimizing effort and aligning with user intent. Prior to this position, he worked at Finder as a Travel Publisher from 2016 to 2018 and as an Assistant Publisher for Shopping and Travel from 2015 to 2016. His experience at Finder spans a total of over four years, contributing to the company's travel publishing initiatives.
Previous Experience in Travel Publishing
Before joining Finder, Alex Keshen worked at Travelzoo in various capacities. He served as a Producer from 2013 to 2015 and as an Assistant Producer from 2010 to 2011. Additionally, he held roles as a Freelance Editorial Assistant and a Production Intern at Travelzoo. His early career also included a position as a Deal Content Executive at OurDeal.com.au in 2013 and a Reporting Intern at Town Crier in 2009.
Education and Expertise
Alex Keshen holds a Bachelor of Journalism from Ryerson University, where he studied from 2006 to 2010. He has also pursued additional training in Travel Writing and Editing at AIM Education & Training. Furthermore, he completed workshops in SEO and Google Analytics at General Assembly. His educational background supports his expertise in content strategy and travel publishing.
Global Content Strategy Development
In his current role, Alex has successfully launched the travel niche globally, implementing white label products into key new markets including Canada, New Zealand, Singapore, Hong Kong, Ireland, India, and South Africa. He collaborates closely with local editorial teams to create unique and regionally relevant content while also sharing globally relevant material. His approach leverages tools like Google Analytics, Google Trends, and AHREFS to analyze performance and identify growth opportunities.